Next Level Tech SEO Case Study
From 1 keyword in the top 100 to 6 Keywords in position 1
Client Overview
Platform:
WordPress
Project Goals:
Build out new home page and service pages, Improve rankings for main keywords, increase leads
Recap of our results
6 keywords ranked 1
We took no keywords in the top 10 to having 6 target keywords in first position
+10 new organic leads
After only a month of work we started generating double digit organic leads
before work Performance Recap
1
Ranked Keyword
0
Organic Leads
The Challenge
Next Level Tech was struggling to rank for any of the main keywords and was losing out on potential leads in the competitive IT services industry locally. The website was fairly new and was very limited in terms of foundational content and any comprehensive SEO strategy. The client had a limited budget to work with so it was decided to focus on getting a strong foundation in order for the website in terms of the right foundational content and SEO which could be built further on down the line. Even with a limited budget we were able to make great progress from where the website stood before.
The Strategy
- Create pages and content targeting the main service keywords which included the following:
- New home page build out with new content
- Pages and content built for all main services offered
- Interlink the websites with optimized anchor text links
- Optimize the title tags and meta descriptions to target intended keywords
- Add call to actions on the website in higher converting locations
- Create 50 business citations on relevant directories
- Create and optimize Google My Business profile
- Review generation for the Google My Business profile
Two examples of position 1 rankings in organic and Google Map Pack results
The Results
Ranking/Traffic/impressions increase
We were able to take the website from only having one target keyword in the top 100 positions in search results to having 6 main keywords ranking number 1 in the local map pack or organic results and 26 target keywords ranking.
Increase in Organic Leads
Before the SEO implementations there was little to no organic leads coming in via the website and GMB listing. After a couple months the website and listing have received 10+ new organic leads.
What This Means For Your Brand
It’s important to build a strong foundation. Oftentimes there are gaps in the competition to capitalize on by building out a thorough website with a strong SEO foundation. It’s not always necessary to have a dedicated backlink or blog strategy. Whether you are building a house or a website, any successful build starts with a strong foundation. Build out all of the necessary pages to target keywords and provide valuable information to your visitors, implement concrete fundamentals both onpage and off page, and continue to keep your website updated and active on your GMB profile. If this is something you believe your business could benefit from, contact Max Made Marketing and let us help you get the traffic AND conversions you are missing out on.