VIVID Lighting Services SEO Case Study
Lighting Company website built from top to bottom, to generating 30+ leads per month
Client Overview
The Client:
VIVID Lighting Services
Project Timeline:
July 2021 – December 2021
Platform:
WordPress
Project Goals:
Build new website, rank for main keywords, build leads
Industry
Lighting/Holiday Lighting
Services Provided
Local SEO, Content Creation, Website Development
Recap of our results
30+ leads per month
We took the website from nothing to receiving double digit high ticket leads a month
Ranked Keywords
We went from no keyword rankings to 57 ranked and 3 in the position 1 in less than 5 months
11.24 % website lead conversion rate
More than 10% of people who visited the website solicited lighting services
Before work Performance Recap
0
Website Driven Leads
0
Keywords Ranked
No Website Presence
The Challenge
The company had now website and was going through a rebrand. www.vividlightingservices.com was built from the ground up by Max Made Marketing. This required a fully functioning modern website design and build as well as a local SEO strategy to be formulated and executed. The purpose of the website is to generate leads for lighting services with a focus on holiday lighting in the Los Angeles and Inland Empire area of Southern California. It was crucial for us to have the website up and ranking well for important keywords for the few months prior to the holiday season.
Working with the client we understood it was important to leverage other platforms other than the website and Google Business profile to generate leads. Yelp was a primary focus which we created, optimized, and cross linked with the website.
The Strategy
It was important to structure the website to target multiple locations in the Los Angeles area as well as dedicated service pages targeting important keywords. We built the website with this strategy in mind and implemented a robust SEO strategy with key focuses on the following:
- Build out website and content with keyword targeted service and location pages
- Structure pages with main purpose of educating users on service offerings and generating leads
- Interlink the websites with optimized anchor text links
- Optimize the title tags and meta descriptions to target intended keywords
- Add call to actions on the website in higher converting locations
- Create and optimize a Yelp listing
- Rebrand and optimize Google Business Profile
- Add relevant services to GMB profile
- Create service, keyword, and location targeted GPB posts to be posted on a regular basis linking back to website
The Results
Generating leads for lighting/holiday lighting installations was the primary objective of the campaign. Starting from scratch with a brand new website lends its own challenges when trying to rank for important keywords in a short period of time. Utilizing and optimizing multiple platforms (website, GPB, Yelp) allowed us to capture a substantial amount of leads in a short period of time. We ended up generating far more leads than the business was actually able to manage. Not bad for a short time frame.
Below is a breakdown of leads and the channels by month. As well as important rankings we attained.
Leads Generated During campaign
Important Keywords Ranking 1
Position 1 in Google Map Pack
Featured Snippet for Important Keyword
Search growth during campaign
(From Google Search Console)
Want to become a Max Made Marketing Success story?
It’s important to understand a business and how its market searches for related services. When you know where and how to target it makes a successful SEO campaign all the more likely. While the competition wasn’t as stiff as other campaigns we embarked on, it was key to build a modern and effective website that was able to garner leads in a large region of Southern California in a short period of time. Thanks to a solid website build and SEO campaign we started seeing results after the first month of a brand new website being live. In fact the company was receiving far too many leads to take on! We like to think of it as a good problem to have. Does your business struggle with their online presence or need a new website that does the marketing for you? Let’s work together!