Helping you to lead the local market
what is local sEO?
Search Engine Optimization (SEO) can be separated in to two broad categories Local SEO and National SEO. If you have a local business that serves your local area then this is where local SEO comes in.
It is simply the practice of implementing an SEO strategy that helps you become more visible (rank higher) in local search results, drive traffic to your website, and convert customers.
The point is local SEO is about making sure when people are searching locally for services and products you offer that its your business that is more visible than your local competitors, and that’s where Max Made Marketing and SEO Services comes in.
The right Local SEO strategy can take your local business to the next level
Why is Local SEO so important?
Local Visibility, Traffic, conversions
Visibility: If you aren’t implementing a solid SEO strategy then it’s like starting your business and keeping it a secret. Let’s say you have a flower shop. If someone searches for “florist near me” a good SEO strategy should place you at or near the top of organic results on google and other search engines. So if you aren’t there, your competition is!
Traffic: Sure it’s great if you are ranked number 1 for keywords you want, but are people going to your site and staying there? A good SEO strategy will bring visitors to your website.
Conversions: The first two points mean nothing if people aren’t actually converting to online or in person sales and visits. A great SEO strategy will not only increase traffic to your website but conversions as well.
What We Do To Improve Your Local SEO
Full Site Audit
Its important that we nail down exactly where your website stands and what needs to be optimized. From there we will begin to develop a strong results driving SEO campaign.
Technical SEO Fixes
We want to make sure that you have a solid foundation and build upon. Lets fix and optimize what is already there.
Any solid SEO campaign begins with good keyword research. It’s important to find not just good keywords but the RIGHT ones to grow your audience and increase conversions.
We want to know what the competition is ranking for, why they are ranking for it, how they are doing it, and how we can outperform them.
The more search engines understand what our pages are about the higher chance your pages will get seen by the RIGHT user.
Google My business creation/optimization
First off if this isn’t set up then we need to be sure we get this up ASAP. This is how your potential customers will find you on Google Maps along with all of your other crucial business information. Maybe you have a Google My Business (GMB) setup but it is not optimized. This can lead to your competitors over taking you.
review building strategy/authority hacking
It is becoming more and more of a factor to build up reviews and engagement with your content.
This is the mention of you Name, Address, and Phone number (NAP) anywhere on the internet. The more mentions you have of your NAP on credible websites the better.
click through rate optimization
You may have a beautiful page with wonderful content, but for some reason your CTR is not where it should be. Let’s make sure we get the right strategy in place to get that CTR where it should be.
This is key! We want to be sure you have a strategy in place to make sure those who visit your website opt-in to a relationship with you. Whether that’s leaving a phone number or subscribing to your blog we want to make sure people are sticking around.
Content is a hot topic and for good reason. When people search for something Google is becoming better and better at finding the best content out there for them. That is why it is crucial to put the right content out to get the quality traffic you want. We don’t just want traffic, but traffic that will convert into relationships and eventually customers.
Much like citations we want links from reputable and authoritative sites. The more authoritative sites that have links back to your website the stronger signal it sends to Google and other search engines that your site is also reputable.